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EVOLUTION
Acknowledge that change is inevitable, and progress depends on adaptation and growth. Embrace innovation, learning, and development as essential components of our journey.
BALANCE
Recognize the importance of balance in all aspects of life, from work to personal well-being. Promote harmony between physical, mental, emotional, and spiritual dimensions.
PEOPLE
Celebrate variety and recognize its vital role in enriching our communities and organizations.
VISION
We acknowledge our experience, learn from it, and move forward.
Progress is our ultimate destination.
We developed a pro-dynamic technology designed and developed to improve the quality of movement.
MISSION
Franco C. Salvatelli is back.
He signes innovative and technological products created for people that want to move.
FRANCO C. SALVATELLI, DESIGNER and CEO
For 25 years, Franco C. Salvatelli has been regarded as an expert in product design for managing Foot Aging Syndrome (FAS), spanning from prevention to improving movement and maintaining foot health.
He takes over his father's footwear business and embarks on a journey of research and experimentation to evolve the design and technologies for ambulation. With the ultimate goal of creating tools to assist people in movement, Franco C. Salvatelli has combined technological, scientific, and cultural research, engaging with international doctors and specialists regarding consumers' approach to products, treatments, and customs.
These research endeavors have led him to collaborate - earning him esteem - with prominent national and international figures in the medical and healthcare field such as
Prof.
David G. Armstrong
Los Angeles, CA, USA
Prof.
Alberto Piaggesi
Pisa, IT
Prof.
Ezio Faglia
Milano, IT
Prof.
Gerit Mulder
Santa Fe New México, NM, USA
Prof.
Dane Wukich
Dallas, TX, USA
Dott.
Giacomo Clerici
Milano, IT
Dott.
Fabio Romagnoli
Ancona, IT
Dott.
Gulnaz Tariq
Abu Dhabi, UAE
Dott.
Nicola Del Bianco
Milano, IT
Dott.
Fermin Martinez de Jesus
Veracruz, MX
Dott.
Robert Frykberg
Phoenix, AZ, USA
Dott.
Bijan Najafi
Houston, TX, USA
Thanks to this experience and prior expertise, BBack is born, a world founded on pro-dynamic technology that starts right from foot wellness, a product designed for the well-being of all.
"The reality of BBack is indeed born with me, but it exists thanks to a strong and cohesive team that has created an advanced preventive product, translating it into an aesthetic element with modern and captivating design, then offered globally. To achieve this, we leveraged a fundamental and direct communication plan, anticipating the launch of the BBack footwear on the market."
Franco C. Salvatelli
BBack, therefore, represents not only the future in the footwear industry, but rather a revolution in the way of conceiving and disseminating a project, always starting from meticulous, attentive, and refined research and then relying on skillful communication aimed at the 'Person'.
We design products that, thanks to their technology and architecture, are able to improve the quality of movement and the well-being of each individual. With BBACK, you will discover a new way to approach the present, balancing between the past and the future.
Explore BBACK world.
BE BACK.
MOVE ON.
